Email technology has evolved, and so have the ways people engage with emails.
Email technology has evolved, and so have the ways people engage with emails. The "View in Browser" button was useful when Blackberry reigned, but today, we live in an iPhone and Android world where email design is built for the small screen.
- Emails are now optimized for mobile. Responsive design ensures a seamless experience, making a separate web version unnecessary.
- Pinch and zoom is the new norm. Users naturally adjust their view within their email app instead of clicking out to a web page.
- Better visuals in the inbox. Bridge designs with retina-quality images and optimized email rendering, making the inbox experience better than the browser version.
The bottom line: Removing 'View in Browser' simplifies the email experience by eliminating an often underused link. This change keeps emails cleaner, more focused, and easier to navigate.
Thanks for the role you played, "View in Browser.” We appreciated you while we had you.