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      How to Request & View Pixel Reporting

      From more accurate data to detailed conversion types, Pixel Reporting gives you the clarity you need to measure what matters.

      Our Pixel Reporting Dashboard offers better tracking, clearer insights, and a full view of your campaign’s performance. 

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      What’s New:

      • See the full picture: Pixel fires are now directly tied to the campaign flight and advertiser, so you can understand performance at a deeper level.
      • Crystal-clear data: We resolved fire-count irregularities to provide a clean, accurate view of sales, leads, and web tag conversions.
      • Flight-level visibility: Running multiple flights in one campaign? You’ll now see pixel fires broken out individually by flight.
      • Clear conversion labeling: Sales, leads, and web tags are now fully detailed and clearly labeled.

      Best Practices:

      • Search smarter: Use campaign name search to quickly view all pixel fires at the campaign level.
      • Stay current: Pixel reporting updates daily, so you’re always working with the latest performance data. 

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      Conversions by Campaign Performance Glossary:

      • Campaign Name: Name of your campaign
      • Campaign Impressions: Total campaign impressions
      • Campaign Clicks: Total campaign clicks
      • CTR: Click-through rate percentage
      • Webtag Conversions: Webtag conversions measure key actions taken by website visitors that indicate they have completed a desired goal or action, like a purchase, sign-up, or form submission
      • LeadTag Conversions: Leadtag conversions measure the number of website visitors who become leads.
      • SalesTag Conversions: Salestag conversions measure the number of sales made after users visit a website. 
      • Pixel Revenue: Total revenue earned from your pixel

      How to Request a Pixel: 

      You can request a pixel by submitting a ticket on our Support Portal.

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      Instructions:

      1. Go to the Pixel Creation Request page on our Support Portal
      2. Fill out the form. We will need the following information:
        1. Advertiser Name
        2. Business Unit Name
        3. Connect Order URL (if applicable)
        4. What is the pixel tracking: 
          1. Button Clicks/Leads
          2. Sales
          3. Website Traffic
        5. Tracking Type
          1. Conversion
          2. Retargeting
      3. Once you submit the form, our team of experts will generate the pixel for you and reply back to your tickets with next steps.

      For more information, view our Connect Self-Serve Guide.