Email Personalization: Personalized URLs

With people-based email, you can implement personalized URLs (PURLs) in all of your email campaigns.

Personalized URLs help tailor your email to the recipient, making  your campaigns more engaging, impactful, and effective.

There are two types of personalized URLs available:

• Full URL: Customize the full URL in your email based on the recipient.

1. Recipient A: www.chevroletequinox.com
2. Recipient B: www.chevrolettahoe.com

• Portion URL: Customize a portion of the URL in your email based on the recipient.

1. Recipient A: www.cellularservices.com/verizon-plan-sign-up
2. Recipient B: www.cellularservices.com/tmobile-plan-sign-up

Personalized URLs Examples:

For more information, view our Connect Self-Serve Guide.