Web Accessibility Recommendations

Optimizing your emails for web accessibility involves using clear language, proper formatting, and alt text for images. It’s also important to ensure emails are responsive across different screen sizes and have strong color contrast. 

Below is a more detailed breakdown: 

• Use plain language: Stick to straightforward wording that’s easy to understand. 
• Avoid jargon: Refrain from using technical terms and abbreviations that might confuse readers.
• Keep it concise: Short, direct messages are easier to scan and absorb.
• Structure your content: Use headings, paragraphs, and lists to improve readability.

2. Readable Text & Formatting

• Choose legible fonts: Use easy-to-read fonts like sans-serif for body text. 
• Use appropriate font sizes: A minimum of 12-point or larger is recommended. 
• Left-align text: This improves readability for most readers
• Ensure good contrast: Text and background colors should have a contrast ratio of at least 4.5:1.
• Avoid unnecessary formatting: Limit the use of all caps, excessive italics, or underlining.

3. Make Images Accessible 

• Add alt text: Always include descriptive alt text that explains the image’s content and function.
• Don’t rely on images alone: Always include supporting text so essential information isn’t lost. 

4. Improve Link Usability

• Use descriptive text: Instead of “Click here,” describe the link destination (e.g., “View our accessibility guide”).
• Avoid full URLs: Screen readers will read out every character, so hyperlinked text is easier to follow. 

5. Email Design & Structure

• Write a clear subject line: Summarize the email content in a few words. 
• Use responsive design: Ensure the layout adjusts well to different screen sizes. 
• Use built-in list formatting: Don’t manually type bullets or numbers. 
• Avoid tables: While helpful for organizing, these can be challenging for some users to access. 
• Break up long text: Use short paragraphs to improve readability. 

6. Testing & Feedback

• Test accessibility: Use accessibility checkers and assistive technology to test how your email performs. 
• Request feedback: Ask colleagues or users for their input. 

Resource Link: This is your central source for digital accessibility standards and WCAG conformance.

For more information, view our Connect Self-Serve Guide.