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Brand Safety: Sensitive Content Policy FAQ

Learn which ad categories require additional review and approval before deployment, including alcohol, cannabis, gambling, financial services, health, and political advertising. Sensitive content isn't automatically rejected—work with your account manager to set campaign expectations.

What is considered sensitive content?

Sensitive content includes ad categories that require additional attention and approval before deployment. These categories are: 

  • Alcohol
  • Casinos and Gambling (programmatic only)
  • Cannabis (programmatic only)
  • CBD
  • Charitable Contributions
  • Contests
  • Cryptocurrency
  • Dating Services
  • Diets
  • FCRA [especially offers of credit or related to credit history or tax help]
  • Financial Services
  • Firearm Safety and Education
  • Fundraising
  • Health
  • Law Enforcement
  • Medical Ailment
  • Multi-level Marketing
  • Political advertising
  • Private Investigation
  • Raffles
  • Real Estate Marketing
  • Requests for Donations
  • Search for Person
  • Singles Clubs
  • Skip Tracing
  • Sweepstakes
  • Tax Collection
  • Timeshares
  • Travel Packages, Cruises
  • Vitamins & Supplements

Are gambling, sports betting, and cannabis ads allowed?

Yes, gambling, sports betting, and cannabis ads are permitted, but only on programmatic channels. These ads will require additional review and approval before deployment.

Can I run ads for guns or ammunition?

No. Advertising promoting guns and/or ammunition is strictly prohibited on the Connect platform.

What happens if my creative contains sensitive content?

If your campaign uses sensitive content, the creative will require additional attention and approval before deployment. We strongly encourage you to work with your account manager to set expectations for KPIs, performance, and successful brand awareness. Unapproved content that may be offensive or promote negative behavior will be flagged and reported for further evaluation.

Will sensitive content be automatically rejected?

No. Content that needs review is not immediately dismissed from deployment. We make it a priority to have compliant content that does not interfere with our ad technology and publisher network partnerships. Work with your account manager to ensure your campaign meets requirements.