How to Use AND/OR Logic

“AND” Logic: Once you have your audience built using the data selects provided. You’ll see them mapped out on the right. By default, your audience will be built using “AND” logic. Meaning every data select must be accounted for. (Unless they were chosen from the same sub-category, then they will appear with "OR" logic.)

In the example below, we are building an audience of males in New Jersey, ages 25-55 who own a home, are interested in travel, and either use their travel card OR have made a travel purchase in the last 24 months. Using this logic gives us a total audience of 141,838.

“OR Logic”  To change the logic, simply combine the two data selects you would like to apply “OR” logic to by dragging and dropping one box onto the other.

Below, we dragged and dropped the “Travel Purchase” box into the “Travel Interest” box. Now, we are targeting males, ages 25-55, who own a home and either have an interest in travel OR use a travel credit card or have made a travel purchase in the last 24 months. As you’ll see, using this logic gave us a significantly larger audience result.