Reached People: An estimate of the total number of people exposed to one or more impressions.
Measured People: Reached people who are also in our audience of verified people.
Conversion Window: How long a device has, after seeing an ad, to go into a store location.
Measured Visits: The number of visits made by measured people within the conversion window.
Projected Visits: An estimation of the total visits made following campaign exposure within the selected conversion window.
Incremental Visits: Visits that would not have been made organically without having been exposed to an ad, based on a device’s visitation behavior and patterns in the last 90 days.
Uplift: This represents the difference in visit rate between those measured exposed to the media and a matching control group of unexposed users.
Visit Rate: Indicates the percentage of measured people who visited your location within the attribution window of the campaign.
Dwell Time: The total amount of time spent at your store location.