With people-based email, you can implement personalized content within all of your email campaigns.
Our people-based email product takes dynamic content and personalization to the next level, making your campaigns more engaging, impactful, and effective.
Here's how:
Step 1:
Add your custom content to your audience file.
File Requirements:
- The file must contain headers.
- Header names can not contain “Connect_” or any special characters or spaces - only letters and numbers.
- Header names must not exceed 24 characters.
- Header names must not be duplicated in the same file.
- All URLs contained in your file must be valid URLs beginning with 'http://' or 'https://'. For example: 'https://www.domain.com'.
Step 2:
Load the file into Connect and create a Match & Activate Audience.
Step 3:
Every column in your file is mapped as a custom macro and is ready to use. Your column header is your macro name.
Step 4:
Add your macro to your HTML - you can add either a custom macro
or a standard Connect macro. Write the macro you want to leverage in double curly brackets (see example below).
For more information, view our Connect Self-Serve Guide.