Email Personalization: Custom Macros

We’ve made working with your custom macros easier.

You can create email campaigns tailored to each recipient in your audience with our Connect standard macros or leverage your own custom macros. 

Connect’s standard macros allow you to add common personalization fields to your email campaign. 

Standard macros include: 

Unlimited Email Personalization with Custom Macros:

We’ve expanded our custom macro capabilities for more engaging, impactful, and effective campaigns. Here’s how to implement them:

• Upload your match and activate file to our platform. 

• The header of your custom data is the Macro!

• In your email order, add the macro you want to leverage in

Macro Types:

Content: 

• Images
• Copy

Action-Based:

• URLs
• Personalized CTA Links

Envelope: 

• Personalized CTA Links
• Subject Line

Personalization: 

• First Name 
• Last Name

For more information, view our Connect Self-Serve Guide.