RFP Cheat Sheet

Optimize campaign performance toward your primary goal.

Brand Awareness 

Channels:

• Email
• Display
• Social
• CTV/OTT
• Audio
• Video

Measurement Solutions: 

• Foot Traffic Attribution
• Site Visits
• Matchback Analysis 

Minimum Audience Size: 100,000 People

Sales at Store

Channels:

• Display
• Native
• Social
• CTV/OTT
• Audio
• Video

Measurement Solutions: 

• Foot Traffic Attribution
• Site Visits
• Matchback Analysis 

Minimum Audience Size: 100,000 People

In-Store Visits (FTA)

Channels: 

• Display
• Native
• Social
• CTV/OTT
• Audio
• Video

Measurement Solutions: 

• Foot Traffic Attribution
• Matchback Analysis 

Minimum Audience Size: 100,000 People

Online Sales

Channels: 

• Display
• Native
• Social
• CTV/OTT
• Audio
• Video

Measurement Solutions: 

• Pixel
• Matchback Analysis 

Minimum Audience Size: 100,000 People

Online Lead Generation

Channels: 

• Native
• Display
• Social

Measurement Solutions: 

• Pixel
• Matchback Analysis 

Minimum Audience Size: 100,000 People