Glossary of common terms used on the POS Matchback dashboard.
Total Sales: The complete number of conversions you reported.
Total Matches: Number of people from our audience who converted.
Order Start Date: The date your campaign started.
Order POS ID: Unique ID of your match file.
Order ID Link: Link to the order your match file is associated with.
Order Name: The name of the order you ran.
Client: Name of the end client/advertiser the order was for.
Client Business Unit: Name of the partner the order was placed with.