Glossary of common terms used on the POS Matchback dashboard.
Total Sales, Revenue, and # of Units Sold
Total Sales: The complete number of conversions you reported.
Total Revenue: The complete dollar amount you reported.
Total Units Sold: The complete number of items you reported were purchased.
Total Matched Sales, Revenue, and # of Units Sold
Total Matches: Number of people from our audience that converted.
Total Matched Revenue: Dollar amount that directly came from our campaign efforts.
Total Matched Units: Number of items sold that directly came from our campaign efforts.
Sales Data
Sale Index: Unique qualifier we assign to each unique person in your uploaded file.
Revenue: Amount of money brought in.
Unit: Number of items sold.
Match: Defines if the person who converted was a member of our custom audience.-
- “True” = Is a member of our audience
- “False” = Is NOT a member of our audience
Date: The day your sales file was uploaded.