POS Matchback Glossary

Order Start Date: The date your campaign started.
Order Name: The name of the order you ran.
Order ID: Unique ID of your order.
Client Business Unit: Name of the partner the order was place under.
Client Name: Name of the end client/advertiser the order was for.
POS ID: Unique ID of your match file.
Status: Progress status of your match file.
File Name: Name of your match file.
Total Matches: Number of sales that tie directly back to the real people in our audience.
Total Sales: The complete number of conversions you reported.

Glossary of common terms used on the POS Matchback dashboard.