How to Use the Geo Companion Document

A step-by-step guide to using the Geo Companion document when building an audience.

When targeting by CBSA, City, State, or County, State, you have two options for entering these values in Connect: 

1. Select from the drop-down menu directly in the Audience Builder. 
2. Enter the correct values as provided from the Companion Document. It is recommended that you create your own copy of the Companion Document. 

You must click “Select” or “Enter” above the data field for whichever method you choose.. The chosen field will be highlighted in light blue.

If you choose to enter your values from the information provided in the Geo Companion document, please follow the steps below:

1. In this example, we want to target Bergen County, New Jersey. To do so, we will open the Companion Document and navigate to the Unique State/County Codes sheet. 

2. To find New Jersey quickly and easily, we can set a filter by clicking the upside-down triangle in Column A. Under Filter by values, click Clear.

3. Type in the state your county is in. Click it. A checkmark will appear in front of it. Then, click OK.

4. Now we can see all the counties in NJ. Below, you’ll see we’ve highlighted Bergen. We will then copy the number in the column titled COMBINED_STATE_COUNTY_CODE.

5. Paste the county code into Connect under the County, State box. Make sure each number is followed by a pipe delimiter.