How to Create a Unique Household Audience

A step-by-step guide to creating a custom audience that targets only unique households.

When creating an audience in Connect, you are, by default, targeting unique people. However, if you wish to target unique households, you have the option to do that as well. 

1. Create your audience as normal. Then in the Audience Result page, click Create Audience at the top right corner. 

2. The below box will appear. Select Unique Addresses. Then, click Save.

Note: Clicking save will edit your existing count and you will not be able to undo this change.