How to Add Suppression to Your Audience

Once you have your audience counts built in Connect, you then have two options in which you can add suppression. 

1. Upload your own suppression file.
2. Choose from a dropdown of your previously created audiences to suppress against. 

By selecting from either of these options, Connect will suppress your total audience and remove duplicates to ensure you are not re-targeting people who have already seen your ad.

For example, below we have an audience of people in New Jersey who make a household income between $100,000-$149,999 and who are planning to purchase a vehicle. Now, let’s say we want to suppress this total audience.

Here’s how to do that:

Step 1:

Once you have your total audience, click Add Suppression. 

Step 2:

A new box will appear. You can either:

1. Upload your suppression list as a CSV file. Your CSV file must contain at least one of the following identifiers in column form.

It does not require all:

• Bridge ID
• First Name, Last Name, Address, and Zip (in separate columns)
• Email
• Mobile Advertising ID
• Email Hash

2. Choose from an already existing audience. By clicking the dropdown box, you will see a list of previously created audiences within the same advertiser. 

 

        

Step 3:

Add your file, then click Upload. 

 

Note: If you have selected an already existing audience from the dropdown, click Save and skip to Step 7. 

        

Step 4: 

If you’ve uploaded a new audience file, you will be prompted to preview your document. If your CSV file has column headers, check the box that says “Check this box if your file has headers.” 

Step 5:

Mark the mapping you’re using on the left hand side. In this case, since we’re using email, you’ll see we’ve selected Email toward the bottom. 

Step 6:

Click Save.

Step 7: 

Your total audience should decrease and you should see the file appear on the page under Suppression. 

For more information, view our Connect Self-Serve Guide.