Our people-based solutions allow you to easily create youraudience, activate them across any endpoint, and visualize your results.
1. Understand your client’s goals. This is the first step to all counts, proposals, and orders we build. Asking these questions will help us optimize performance toward objectives. Here are your goal options:- Brand Awareness
- Sales at Store
- Store Visits (FTA)
- Online Sales
- Online Lead Generation
2. Geography for Targeting. Ask your client what locations they want us to market. Is this a national, regional, or local campaign? Why is this geography important to the client?
3. Describe the people who you would want to see this ad. It is important to ask who your client wants to target and the why behind it.
Example: I want to target someone like my Aunt Sue who has two cats and drives a Tesla. What is their reasoning behind that? Is it an assumption or is their data behind it? Which part of this description of Sue is the most important?