A practical guide to building high-performing, people-based audiences.
Our audience builder lets you leverage people-based data like never before by simplifying the process of creating custom audiences, letting you tailor your targeting to align with your client’s specific goals. From selecting the right attributes to refining audience size, we’ve made it easier than ever to deliver actionable, measurable results.
By following these best practices, you can create audiences that drive performance, fit your budget, and remain manageable—ensuring your campaigns achieve the impact they deserve.
Audience Size Guidelines:
- Target size: Aim for 250,000 for best performance.
- Minimum size: 100,000
- Maximum size: Do not exceed 5 million
- Email campaigns: The minimum recommended audience size for email is 5,000.
- Critical note: We do not recommend processing audiences over 5 million in size. Please reach out to your account manager for next steps.
Building Your Audience: Key Considerations
When building an audience, always evaluate the following:
- Geography (Geo): Start with location targeting—it’s your foundation.
- Channel: Ensure the audience fits the digital channels your campaign will use.
- Budget Size: Align your audience size with your campaign’s budget.
- Guidelines: Always follow size minimums and refresh requirements.