Audience
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      Audience Builder FAQs

      Answers to all your frequently asked audience builder questions.

      General Information

      What is the purpose of the Audience Builder?

      The Audience Builder simplifies the process of creating custom audiences using people-based data, allowing you to align targeting with your client’s specific goals. It supports actionable, measurable results by focusing on real, verified individuals.

      What does "people-based" mean?

      "People-based" means we focus on real, verified humans. We know their names, locations, shopping habits, interests, and media consumption preferences. This ensures that your campaigns reach actual people, not bots or fake profiles.

      How often are audiences refreshed?

      Audiences are automatically refreshed every 30 days to maintain quality and relevance.

      How do I build a lookalike audience?

      First, create a Match and Activate audience in the Audience Builder. Then, submit a data task in the Support Portal, and our team will build the lookalike audience for you. 

      File Uploading 

      What types of services require file uploads?

      • POS Matchback: Provide sales data after a campaign to match purchases to the custom audience.
      • Match & Activate: Upload your own data file to activate in campaigns.
      • Suppression: Upload a list of people or emails to exclude from your ads.

       

      What are the file requirements for uploads?

      • Format: Files must be .csv, UTF-8 encoded, and comma-delimited.
      • Headers: Required with no spaces or special characters (use underscores).
      • Duplicate Columns: Not allowed.

      What fields are required for file uploads?

      • POS Matchback: Postal address and zip (optional: First Name, Last Name, Email).
      • Match & Activate / Suppression: Depends on the data type:
          1. ID-Based: One column labeled “BRIDGEID.”
          2. Person-Based: Columns for “FirstName,” “LastName,” “Address,” and “Zip.”
          3. Email-Based: One column labeled “Email.”
          4. MAID-Based: One column labeled “MobileAdvertisingID.”
          5. Hash-Based: Columns for hash data like MD5 or SHA formats.

      For more information, view our Connect Self-Serve Guide.