Answers to your frequently asked audience setup questions.
What information do I need to provide to set up my advertiser?
You will need to provide the following details:
- Client Name
- Is this a political advertiser? (Yes/No)
- Client Website
- Business Category: (ex. Automotive, Education, etc)
- Advertiser Business Goals: (Brand Awareness, Lead Generation, Sales, Store Visits, Online Traffic)
- Client Address
- Client City
- Client State
- Client Zip
What information do I need to provide to set up my political advertiser?
The above question highlights what is needed to set up an advertiser in Connect. However, prior to launching your political campaign, we will need the following:
- Candidate Name
- Federal or State/Local Election
- The state the ad is for
- Who is paying for this ad
- Title of Executive
- Address of the paying entity
- Name of executive paying for this ad: Please enter the name of the advertiser's CEO, executive committee, board of directors, or treasurer that is paying for this ad.
- Form of Verification (FEC ID or EIN ID)
- Disclaimer Notice (if applicable)
How do I request an advertiser set up?
Please reference these slides to set up an advertiser. SLA is within the hour unless requested after 5 pm EST. Then, it is the next business day.
Can I edit advertiser details after setup?
You can edit an advertiser’s name and address post setup. If the URL needs to be changed, you must contact your account manager. The client’s four-letter index name cannot be changed post-setup.
How do I set up a new advertiser under an existing partner?
To set up a new advertiser under an existing partner, follow these instructions:
- Navigate to the Orders section.
- Click Create New Order in the left-hand sidebar.
- When prompted, confirm whether you need a new Advertiser or Partner.
For more information, view our Connect Self-Serve Guide.